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Specialist, Executive Communications Social

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are looking for an Executive Communications Social Specialist who will be a constant and enthusiastic steward of the latest ServiceNow messaging in partnership with our senior executives and their teams, especially during fast-moving and industry-changing company moments.

You’ll work collaboratively across the Global Communications organization partnering closely with C-Suite and SVP/VP+ communications leads and key stakeholders to amplify socially key company announcements, strategic partnerships, financial news, events, cultural moments, and much more. You’ll develop unique, social-first approaches positioning our executives as thought leaders and voice of the company for these moments, along with building awareness and engagement of our leadership and their personal social media accounts. There is no shortage of exciting opportunities to expand the reach and impact of our Executive Communications Social practice, including via newly added paid capabilities.

Key responsibilities:

· This role will report into our Senior Manager, Executive Communications Social and support the continued expansion of our successful executive social program.

· Thoughtfully pair our communications narratives and goals with personal social media best practices and influence recommendations based with key stakeholders, executives, and their teams.

· Collaborate with key partners across communications, thought-leadership, marketing, and the corporate social media team providing strategic input into integrated plans reinforcing our exec comms social strategy and messaging. · Proactively recommend, craft and execute paid social campaigns from end-to-end, including ongoing assessment of performance and reporting data, while closely partnering with platform representatives, key exec comms stakeholders, and our paid colleagues in Marketing.

· Develop on-the-fly short-form written content and creative recommendations and be able to own the review process management with stakeholder feedback and additional revision cycles, while exhibiting an open, collaborative and positive attitude throughout.

· Refresh existing social best practices trainings and provide updates to supporting curriculum materials, with a focus on the LinkedIn platform. Tap into our platform representatives and Brand/social teams to ensure consistent guidance across the organization. Conduct training sessions for key teams on request.

· Draft regular communications recapping executive communications activities for a bi-weekly newsletter, “real-time” Teams channel updates, communications plan inputs, and performance reporting for key programs.

· Be an approachable technical resource for social publishing logistics and keep up-to-date with changes to relevant platforms.


· Minimum of 4 years of social media management with a proven track record of success; a background in personal/individual social media account management is ideal.

· A genuine love of delivering effective social-based communications.

· Experience in B2B social media management is appreciated; agility in hypergrowth environments is necessary.

· Ability to think quickly and pivot, when necessary, to counsel partners and execute plans with a preference for a collaborative work style.

· Resourceful, energetic, solutions-oriented, excellent communication skills, collaborative, always trying to find ways to improve with an empathetic approach to teamwork and management.

· Solid writing, editing, and communication capabilities.

· An understanding of basic paid social logistics, execution, and performance data is a plus.

· Bachelor’s degree in Marketing, Communications, Business, or related field.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.


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