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Senior Industry Solutions Marketing Manager - Manufacturing

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description


Come join the Manufacturing & Consumer Industries Product & Solutions Marketing team to help us grow the business and drive awareness in these exciting industries.  You’ll have the opportunity to work with a talented group of sales, product, and marketing experts who are changing the way manufacturers, retailers and consumer products organizations deliver great experiences across employees, customers, partners and ecosystems.  


We are seeking an action-oriented, marketer with a flexible mindset, willing to challenge the status quo who understands what it takes to be successful in driving value-driven, industry relevant messaging to the market. We need someone that will thrive as an individual contributor, but also be a great collaborator to join our talented product marketing team. The role will have a focus on helping our team drive impactful sales programs, have consistent reporting and will be responsible for creating important links in region with sales, marketing and others in our ecosystem.   

The ideal candidate demonstrates attention to detail and quality, thrives in a fast-paced environment, embraces challenges with an open and positive mindset, and can clearly present our value proposition and describe how we solve our buyers’ problems. 

What you get to do in this role:  

  • Drive compelling, industry-first messaging and positioning for ServiceNow in Manufacturing industries 

  • Spearhead and manage Manufacturing industries programs and sales plays that enable sales to create and progress pipeline 

  • Manage consistent tracking and reporting on pipeline by industry 

  • Drive regional pipeline calls to measure industry solution success 

  • Help drive consistent communication with industry sales teams and create a steady drumbeat of industry relevant news  

  • Create consistency in how we engage with regional and field marketing around manufacturing and consumer industries 

  • Help global, industry-aligned sales teams to find and activate the right content and assets and drive insights into the right tools needed   

  • Drive tighter collaboration with regional sales and marketing teams in to create more pipeline for manufacturing  

  • Help support and manage key conferences and events including speaker selection, content reviewers, speakers bureau, messaging support, and related event staff management. 


To be successful in this role you have:

  • 7+ years of experience in Product Marketing, Industry Programs or equivalent 

  • Experience working in Industry Marketing – focus on Manufacturing Industries a plus 

  • Exceptional people and project management skills to interact with staff, colleagues, cross-functional teams, and third parties. 

  • Strong written and oral communication skills 

  • A “change” mindset, allowing you to quickly embrace changes the opportunities that change presents 

  • Bachelor’s degree or equivalent experience. 

  • Must be comfortable with social media and community participation. 

  • Up to 25% travel 



Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.


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