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Staff Technical Product Manager - Content Experience

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

The Digital Customer Experience (DCX) team creates consumer-grade digital experiences and products that help our customers and partners be successful and realize the value of their ServiceNow investment. Leveraging the latest technologies, and built on ServiceNow’s intelligent platform, we deliver a seamless, personalized experience at every step of our customers’ journey. The products we build power digital business for ServiceNow and can even become commercially available.

Company: ServiceNow 

Are you ready to redefine the digital content landscape? Join ServiceNow as a Staff Technical Product Manager – Content Experience and be at the forefront of innovation, driving transformation through exceptional content experiences. 

About Us: 

At ServiceNow, we're not just an IT department; we're a Digital Technology powerhouse. The world around us is constantly evolving, and so are we. With a mindset centered on transformation, AI-driven automation, innovation, and growth, we are committed to delivering exceptional content that resonates deeply with our audience. Our dedication to quality and innovation sets us apart, and we're looking for a passionate and detail-oriented Technical Product Manager – Content Experience to join our dynamic team. 

Why This Role Matters: 

In today's fast-paced technological world, customers demand seamless digital experiences. As a Technical Product Manager at ServiceNow, you will be at the cutting edge of building next-generation products and capabilities that will transform our digital customer interactions. You will shape every aspect of our content consumption process, from discovery and engagement to overall user experience. Your work will ensure that our content is not only accessible but also engaging and tailored to meet the needs of our audience. 

What you get to do in this role:

Enhance User Engagement: Make our content easy to find, download, and read on various devices. Facilitate user engagement through comments, shares, and other interactive elements. 

Optimize Presentation: Focus on meta-factors that impact user experience, such as font choice, layout, video and sound quality, captioning, and ad integration. 

Channel Management: Oversee content publication across multiple channels, including blogs, video platforms, and social media. Determine the optimal mix of free, gated, and paid content. 

Content Promotion: Develop strategies to effectively promote content, ensuring it reaches the right audience and is easily found on preferred channels. 

Personalization: Tailor content to individual users by recommending streams based on their interests. Create a logical progression to guide users through their customer journey. 

Holistic Approach: Combine content elements, presentation, and digital context to create a cohesive and enjoyable content experience. 

Audience Perspective: Continuously view content through the audience’s eyes, focusing on how enjoyable, interesting, coherent, and accessible it is. Ensure it aligns with our brand and business goals. 

Careful consideration will be given to applicants who are Adobe Cloud Certified in AEM Sites & AEM Assets. 



To be successful in this role you have:

  • Minimum of 12 years of experience as a Product Manager. 

  • Proven experience in content management, digital marketing, or a related field. 

  • Strong understanding of content experience, customer experience (CX), and user experience (UX). 

  • Excellent communication and organizational skills. 

  • Ability to work collaboratively and think creatively. 

  • Detail-oriented with a keen eye for quality and presentation. 

  • Proficiency in various content management systems and digital marketing tools. 

  • Adobe AEM Experience: 

  • Hands-on experience with AEM components, templates, workflows, and other core functionalities. 

  • Proven track record of projects built in the AEM stack. 

  • Proficiency in AEM development tools including Adobe Experience Manager Sites and Assets. 

  • Strong understanding of AEM development best practices, including component development, sling models, HTL/Sightly, and OSGI bundles. 

  • Knowledge of frontend technologies such as HTML, CSS, JavaScript, and AJAX, with the ability to integrate frontend code with AEM. 

  • Experience integrating AEM with third-party systems and services using APIs, web services, and other integration methods. 

  • Ability to customize AEM functionality through custom components, workflows, and servlets. 

  • Proficient in testing AEM applications and components, including unit testing, integration testing, and user acceptance testing. 

  • Familiarity with AEM testing frameworks and tools, such as JUnit, Mockito, and AEM Mocks. 

  • Commitment to staying updated with the latest developments in AEM and related technologies. 


For positions in California (outside of the Bay Area), we offer a base pay of $156,420 - $273,780, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location. For individuals who will be working in the Bay Area, there is a pay enhancement for positions located in that geographical area; please contact your recruiter for additional information.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.


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