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Sr. Digital Acquisition Strategist

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are seeking a dynamic Sr Digital Acquisition Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights about campaign performance. They will help define strategy for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.

The ideal candidate has experience in digital marketing and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have expertise or familiarity in at least two or more areas within the digital advertising landscape (primarily display programmatic, paid social ads, SEM, content syndication, analytics, and attribution)

What you get to do in this role:

  • Work with the field marketing teams to understand the business objective, assess, and evaluate the brief.
  • Translate business goals into a digital acquisition strategy, providing media plans and playbooks around optimal targeting and ad units.
  • Bring alive the laid-out plan through end-to-end integrated campaign.
  • Evaluate opportunities for upsell to customers.
  • Execute integrated digital programs in collaboration with the regional digital teams.
  • Support 1:1 ABM / Industry /Country specific launches/ C-Suite and Executive programs.
  • Activate in-country programs to help drive registration to events, webinars in market.
  • Co-own the relationship and outcomes with the regional sales developments to drive digital leads to fruition.
  • Work with external partners such as ad technology companies, media publishers and ad agencies to ensure successful go lives.
  • Own process of obtaining of all creative and tracking assets needed to launch campaign.
  • Work with internal stakeholders and Ad Ops on campaign optimizations.
  • Develop and deliver regular health reports/check-ins, monthly summaries and QBRs for stakeholders.
  • Partner with finance for PR/PO and Invoicing reconciliation
  • Ensure timely execution and linearity of spends.




  • 7 to 10 years of digital marketing / account management experience.
  • Minimum 2 years of B2B experience. B2C + B2B Experience is a plus.
  • Experience running large scale programs and complex client or stakeholder relationships.
  • Expertise in the digital advertising landscape and related technologies
  • Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus.
  • Expertise with the execution of digital advertising campaigns.
  • Outstanding interpersonal skills, relationship builder.
  • Strong experience developing operational workflows
  • Comfort with business analytics and producing data-driven insights and reporting.

Key Traits:

  • Can interlink brand to business. Layout media plans that address underlying business needs.
  • Communicates for impact.
  • Team player and Collaboration.
  • Data and insights driven.
  • Brings energy and excitement to the table.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.


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