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Marketing Product Strategist

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are seeking an experienced and strategic-minded Product Strategist to lead our product management efforts for Marketing. As the Product Strategy Manager, you will be responsible for developing and executing comprehensive product strategies to drive business growth, streamline business processes, and enhance the internal marketing user experience. The ideal candidate will have a proven track record in tools such as Uptempo’s Allocadia platform, Adobe’s Workfront & Marketo solutions, ServiceNow platform, and Microsoft Dynamics 365. This role will report to the Director, Marketing Planning & Resource Management.

Key Responsibilities:

  • Product Strategy Development: Lead the development and implementation of product strategies aligned with overall business objectives and customer needs.
  • Reporting Strategy Development: Collaborate with the reporting leads to define the overall reporting strategy related to marketing execution.
  • Product Lifecycle Management: Manage the entire product lifecycle from ideation to end-of-life, collaborating with cross-functional teams to drive product development, launch, and ongoing optimization.
  • Stakeholder Insights: Gather and analyze stakeholder feedback and performance metrics to gain actionable insights and drive product innovation and improvement.
  • Cross-Functional Collaboration: Work closely with Digital Technology, Digital Marketing, Business Operations, and other departments to align strategies, priorities, and execution plans. Lead and facilitate the change control board for enhancement requests.
  • Performance Monitoring: Establish key performance indicators (KPIs) and metrics to track the effectiveness of product strategies and marketing campaigns and make data-driven recommendations for optimization.
  • Stakeholder Communication: Present product strategies, plans, and performance updates to senior leadership, stakeholders, and cross-functional teams, and solicit feedback to drive alignment and buy-in.

Qualifications

  • 8 - 10 years of experience working as a product strategist working in a SaaS/PaaS/Enterprise Software environment
  • Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
  • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
  • Strategic thinker with a creative mindset and a passion for innovation and continuous improvement.
  • Ability to thrive in a fast-paced environment, manage multiple priorities, and meet tight deadlines.

Preferred Skills:

  • Experience with product management frameworks and methodologies (e.g., Agile, Lean).
  • Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and other marketing technology tools.
  • Experience working in a global or multicultural environment.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

 

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