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Project Manager – Sales Plays

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

What you get to do in this role:   

  • ​​​​Take small to large programmatic sales plays and programs from original concept through final implementation
  • Bring our various activation plays into a repeatable framework
  • Develop detailed project execution plan, and manage all processes including progress tracking, metrics, monitoring change control process, and launch
  • Provide overall communication and work with all areas affected by the program including partners, business sponsors
  • Align closely with the Global Sales Play Structure and global operating model design
  • Create status reporting to support project/program discussions at Workgroups and Sponsor level
  • Apply consistency and best practices through project initiation, planning, execution and closing phases, promoting outcomes and benefit tracking
  • Validate Sales Play materials such as Pitch Deck, Customer Stories, Demos, Seller Map, Value Workshops, Target Account List
  • Accountable for planning and tracking to program milestones and deliverables, managing initiative risks and issues
  • Ensures cross-functional collaboration to deliver expected outcomes of the program
  • Represents the Global Sales Play voice in the Geography and related countries in close alignment with Sales Operations and Go To Market


Our ideal candidate: 

  • 6-8 years of hands-on project management experience for Sales Plays, Sales activation programs, Sales Operations or Sales Enablement
  • Experience managing multiple large programs/projects in enterprise environments
  • Knowledge of business and sales processes and behaviour of Sales personas in a Sales environment
  • Experience leading and steering meetings with executive management
  • Excellent time management and communication skills
  • Experience guiding teams and provide solutions while mitigating or removing hurdles / obstacles
  • Experience overcoming project crisis
  • Ability to cross link efforts and avoid duplication


For positions in California (outside of the Bay Area), we offer a base pay of $116,600 - $203,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located, and is subject to change based on work location. For individuals who will be working in the Bay Area, there is a pay enhancement for positions located in that geographical area; please contact your recruiter for additional information.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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