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Field Marketing Mgr - Solutions

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

The Field Marketing Manager – Solutions, will be responsible for developing and implementing the solution marketing strategy and plan in the EMEA Central (DACH + CEE) region. This includes creating targeted campaigns and defining the marketing mix to drive demand, conversion and meet pipeline goals. The position, as part of the local field marketing team, works very closely with the regional sales, business units, as well as the EMEA teams. It will have responsibility for performance analysis and reporting, relying on data driven insights to build and execute the future strategy. This is a unique opportunity to play a key role in an exciting, fast growing business.

This is a flexible role that requires the presence of two days in the office in Frankfurt or Munich.

What you get to do in this role:

· Define solution marketing strategy aligned with sales to create and execute a targeted marketing plan that generates leads and pipeline.

· Work cross-functionally with regional sales teams and central EMEA teams such as PR, Exec Engagement, Digital, and Events to deliver best-in-class demand generation campaigns and activities

· Provide end-to-end logistical campaign support including contract negotiation, vendor management, campaign creation, lead management, analytics

· Understand event management, implement the pre, during and post event activity and reinforce the most important lead generation touchpoints

· Engage with Account Development Reps to track lead follow-up, qualification, and conversion

· Monitor, analyse, and report on marketing campaign effectiveness and ROI

· Partner with the sales team and customer advocacy to grow the database of public customer references for the territory

· Evaluate marketing opportunities with third-party vendors, partners, and agencies

· Recommend and pilot new marketing tactics to grow pipeline and/or improve efficiencies

· Manage a marketing budget and track spend




To be successful in this role you have:

· Bachelor or Master’s degree in business with focus on Marketing, or equivalent practical experience

· Several years of field marketing experience in a business to business technology company

· Exceptional communication skills in German and English

· Ability to travel within DACH/CEE (up to 20%) and occasionally to the US

· Familiar with BI tools, CRM, Tableau and other digital marketing tools

· Comfortable working/coordinating/communicating with colleagues who are geographically dispersed

· Strategic and creative mind, understanding all facets of field marketing and international business

· Experience in regional marketing, marketing operations and localisation processes, with the ability to clearly collaborate plans with multiple teams

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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