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Senior Marketing Content Specialist - Marketing Enablement

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description


We are actively seeking a seasoned Senior Marketing Content Specialist to develop content to help our Global Marketing Organization build skills to do our best work. This pivotal role demands an individual adept at weaving together design finesse, copywriting prowess, and editing expertise to craft and execute dynamic training content. As the Senior Marketing Content Specialist, you will be at the forefront of collaborating with key stakeholders, infusing creativity into operational strategies to ensure our training initiatives not only resonate but also drive tangible results for marketing professionals worldwide. If you're passionate about harnessing the power of content creation, adept at driving engagement through well-crafted messaging, and committed to fostering continuous learning, we invite you to join our dynamic team!

Key Responsibilities:

· Curate compelling and relevant content that captivates and educates our global marketing professionals, leveraging your advanced design, copywriting, and editing experience to deliver impactful learning experiences.

· Collaborate cross-functionally, demonstrating your adept project management skills to oversee multiple projects and timelines, while ensuring the end-to-end creation of enablement content meets the highest standards of quality and engagement.

· Design engaging and high-quality learning experiences, employing your creative flair and keen eye for detail to craft visually appealing and intellectually stimulating materials that drive participation and foster knowledge retention.

· Cultivate trust and credibility with stakeholders through your exceptional communication skills and strategic acumen, nurturing productive partnerships essential for the success of each program.

· Continuously refine and enhance each program through robust feedback mechanisms and stakeholder input, leveraging your editing expertise to polish content for maximum impact and effectiveness.

· Foster open communication and resilience within the team, championing a culture of growth and progress where creativity thrives and excellence is the norm.



· Bachelor’s degree in Marketing, Business, or a related field

· 5+ years of experience in B2B Marketing, Enablement, or UX functions

· Proficiency (5+ years) in Adobe Premier Pro; Adobe After Effects experience preferred

· Proficiency (5+ years) copy writing and editing

· Experience with Articulate or similar learning content development programs preferred

· Strong written and verbal communication skills

· Exceptional storyteller

· Ability to collaborate effectively with cross-functional teams, delivering high-quality work with meticulous attention to detail

· Creative problem-solving skills and a growth mindset

· Willingness to embrace experimentation and curiosity, continually seeking opportunities for new ways to help teams grow their skills

If you are a strategic thinker with a passion for creativity, training, and crafting impactful experiences, we encourage you to apply and become part of our dynamic Marketing Enablement team.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.


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