Senior Director of Integrated Marketing Program - IT, Santa Clara

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

ServiceNow IT solutions represent our largest, most complex buying group opportunity. IT leaders — from CIOs to infrastructure owners to security architects — are being asked to simultaneously modernize legacy environments, adopt AI, and prove ROI on every dollar. This is the program that has to cut through.

As Senior Director of Integrated Marketing for IT, you will own the global program strategy that moves IT buying groups from awareness to committed customers. You will lead a dedicated cross-functional team, partner with regional campaign teams across AMS, EMEA, and APAC, and operate as a strategic peer to product marketing, field leadership, and our global agency partners.

What You'll Do

Program Strategy & Buying Group Experience

Develop and own the global IT program strategy, mapping the full buying group across all stages of the buyer journey — from problem awareness through technical validation, business value alignment, and final commitment

Identify and close content and experience gaps before commissioning new work; quality of coverage matters more than volume of output

Maintain the IT messaging architecture, ensuring all programs reflect genuine understanding of how enterprise IT organizations evaluate, procure, and champion technology decisions

Manage a program budget with clear investment rationale and measurable return

Cross-Functional Leadership

Lead a dedicated integrated marketing team including campaign management, content strategy, audience planning, and program operations

Serve as the primary coordination point for creative, product marketing, and paid media partners embedded in your program

Partner actively with regional campaign leads to ensure global programs are locally executable without losing coherence or quality

Drive shared clarity on priorities across a wide set of stakeholders — brand, demand generation, field marketing, and GTM leadership

Performance & Pipeline Accountability

Set and own program KPIs across the full buyer journey — not just volume metrics — including buying group engagement, opportunity stage progression, executive stakeholder coverage, and marketing-influenced pipeline

Report regularly to senior marketing and GTM leadership with clear performance insights and optimization recommendations

Identify when programs aren't working and make decisive calls to redirect investment

Content & Messaging Quality

Partner with content strategy and creative leadership to ensure every buyer touchpoint is connected, on-brief, and clearly mapped to a specific buyer question

Act as the quality gatekeeper: push back on work that is generic, off-brand, or missing a clear next step for the buyer

Ensure IT-specific content reflects the sophistication of the audience — these are experienced technical and business leaders who can spot superficial messaging immediately

Qualifications

What We're Looking For

15+ years of experience in marketing, integrated marketing, campaign management, or related roles within an IT B2B SaaS or technology environment.
Proven track record designing and executing complex, multi-stakeholder programs at scale, with specific pipeline outcomes you can speak to
Experience leading cross-functional teams without direct authority over all contributors — you get things done through influence and clarity, not just org structure
Strong budget management skills; you treat program investment with P&L discipline
Data-driven decision-maker who can move from performance data to action quickly
Direct communicator who writes a brief your team doesn't have to re-interpret and makes decisions when things are ambiguous rather than waiting for consensus
Genuine curiosity about AI — you experiment with it in your own work, stay current on what's changing in the landscape, and help your team use it to move faster without sacrificing quality

For positions in this location, we offer a base pay of $220,300 - $396,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.