Senior Product Marketing Manager, Developer & AI Demo Experiences, Santa Clara

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

About the role

This role is for a builder. Not someone who briefs builders, not someone who reviews builds. Someone who opens the IDE, writes the code, wires up the model, and ships the demo.

We're hiring a Senior Product Marketing Manager to represent the professional developer (pro dev) experience and the AI story that runs through it. Our most credible audience is also our toughest one: developers can tell in ten seconds whether the person on stage has actually built the thing. You will have built the thing.

You'll create demos that show what a real developer can do on the platform, especially with AI in the loop: agents, model integration, code generation, and the workflows that emerge when those pieces come together. You'll also own the data and analytics story, including Workflow Data Fabric, because AI is only as good as the data underneath it and developers know that better than anyone.

What you'll do

Build like a developer. Write the code. Use the APIs, SDKs, and CLIs the way a customer would. Hit the same friction they hit and turn that into both a better demo and better product feedback.
Own the AI narrative. Build and tell the story of AI on the platform: agentic workflows, model integration, AI assisted development, and the practical outcomes developers actually care about.
Own data and analytics. Take the data and analytics story, including Workflow Data Fabric, from concept to demo to reusable asset. Show how data grounds the AI and powers the workflow.
Deliver the moment. Drive developer facing demos for keynotes, launches, developer events, and roadshows. Scope early, build against hard dates, rehearse until it's clean.
Scale it. Turn each demo into evergreen assets: reference implementations, sample repos, recorded walkthroughs, and enablement content that developers and the field can pick up on their own.
Speak to developers as one of them. Present on stage, on camera, and in technical forums with the credibility that only comes from having built it yourself.
Partner across the org. Work with Product, Engineering, Developer Relations, PMM, and creative teams to align on message, sequence, and what's genuinely shippable by the date.

Qualifications

What you bring

6+ years spanning software development and technical marketing, developer relations, solution engineering, or product marketing. Time as an actual engineer is strongly preferred.
Real coding ability. You are fluent in at least one modern language and comfortable in APIs, SDKs, Git, and the command line. You can build a working prototype without help.
Hands on experience with AI development: LLM APIs, agent frameworks, prompt engineering, RAG, evals, or AI assisted coding tools. You've shipped something with them, not just read about them.
Working knowledge of data and analytics: data integration, virtualization, pipelines, and reporting. Willingness to go deep on Workflow Data Fabric.
Strong storytelling instincts. You can take a genuinely technical build and make it land for developers without dumbing it down, and for executives without losing them.
Experience delivering under event pressure and shipping against an immovable date.
Excellent written and verbal communication, on stage and on the page.
Comfort with ambiguity. You drive clarity rather than wait for it.

Nice to have

ServiceNow platform experience, or experience on a comparable enterprise platform's developer program.
Open source contributions, a public portfolio, or a technical blog / channel.
Prior experience on a demo, evangelism, or developer advocacy team.
Video production or design sensibility.

Why this role

You'll be the developer voice in the room and the person who proves the platform works by building on it in public. High visibility, real creative latitude, and the rare marketing role where writing code is the job, not a hobby.

FD21

For positions in this location, we offer a base pay of $165,500 - $289,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.