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Director of Global Marketing Strategy

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

The Position

We are looking for an experienced marketing leader to lead our marketing strategy efforts within ServiceNow. The ideal candidate will have a strong passion for building broad marketing strategies by linking business strategies and data, while understanding the needs of the customer and our cross-functional marketing capabilities. The role is ideal for an experienced strategist who has built and implemented marketing strategies within a tech company and seeks to grow their experience by doing this for one of the fastest growing software companies in the world. We are looking for someone who is a natural collaborator, can drive critical prioritization across a variety of stakeholders in service of our greater business and has strength in communicating within and outside of a marketing organization. This leader should be future-forward thinker and have a pulse on key industry trends that could inform our effectiveness as a marketing organization. The ideal candidate will have an equal understand of both the art and science of marketing, from spend ratios by domain to creative statements of work. Our marketing strategy leader will also have the opportunity to partner across the marketing organization to see strategy through to success – by way of integrated marketing execution as well as influencing our marketing resource management and marketing skills of the future.  

This role reports to the Vice President, Marketing Strategy & Culture and is part of the Strategy, Planning, and Operations function within ServiceNow Marketing. 

What you get to do in this role: 

  • Lead the creation of annual ServiceNow marketing strategy. 

  • Refine and oversee end-to-end process for creating overall marketing strategy as well as smaller strategic marketing priorities throughout the year. 

  • Align cross-functional teams to ensure delivery and progress on strategy. 

  • Build and nurture strategic relationships with all levels of marketing leadership for input on marketing strategy and therefore our short-,mid- and long-term marketing priorities.  

  • Partner with colleagues in Marketing Strategy, Planning & Operations to help translate marketing strategy to our annual planning process, ongoing resource management development of marketing skills of the future, and best practices.  

  • Develop alignment with teams outside of marketing, including corporate strategy, finance, sales and solution consulting, and ServiceNow business units, as well and Communications for input and awareness of ServiceNow marketing strategy. 

  • Challenge the status-quo to identify new ways for ServiceNow Marketing to drive specific priorities. 

  • Evolve the maturity and discipline of data-driven decision making. 

  • Communicate progress against KPIs for strategic marketing priorities.  


To be successful in this role you have: 

  • 15+ years of experience in a technology organization, with at least half of those years in marketing and another half in a strategy role 

  • Strong understanding of functions and capabilities that drive success throughout the marketing end-to-end value chain.  

  • Experience building both broad strategies and smaller strategic initiatives in a very fast-paced tech environment is a must.  

  • Significant expertise supporting and leading cross-functional and complex strategic programs. 

  • High energy, “own it” personality, and ability to drive process improvement and thrive in a in a fast-paced, high-growth environment under tight timelines. 

  • Highly skilled at building trusted relationships and influencing others to want to be a part of the larger marketing movement, at all levels of the organization 

  • Exceptional communication both internal and external to marketing to build advocacy and adoption of the marketing strategy, including senior management 

  • Strong level of business acumen, ensuring our marketing strategy is always in service to our greater business and customer priorities.  

  • Familiarity with the enterprise software/ SaaS industry a plus, including the ability to speak to market and competitive trends and confidently articulate ServiceNow’s solution set – and how it connects to the broader marketing strategy 

  • Strong presentation and writing skills. 

  • Proficient in Microsoft Office (PPT, Excel, Word, Outlook). 

  • Bachelor's degree, MBA degree and/or equivalent experience. 

  • Ability to travel up to 20% of the time  

  • Experience managing people. This role is an individual contributor, but will likely expand to manage people in the start,  

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.


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