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Senior Digital Acquisition Strategist

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are actively seeking a dynamic Senior Digital Acquisition Strategist to join our esteemed global digital acquisition, strategy, and ad operations team (DASO). This pivotal person will partner with our Strategic Events, Field Marketing, and ABM teams to drive digital strategy and campaign execution across the globe. 

As a Senior Digital Acquisition Strategist, you will play a crucial role in fostering collaboration across teams, synthesizing global perspectives, and identifying strategic opportunities that contribute to the realization of our objectives within DASO.   You will act as a liaison for DASO, serving as the point of contact for across Strategic events, Field Marketing, ABM, and regional teams executing media in market.  Your role involves acting as the connective link between DASO teams and inter-teams as required, emphasizing strategic thought leadership, operational excellence, and a deep understanding of our business and digital activation. 

The ideal candidate possesses extensive experience in digital planning and strategy, adept stakeholder management skills, proficiency in media execution, and ad operations.  We are seeking a passionate individual who embodies the qualities of a strategic thinker and a hands-on implementer. A proven track record of pushing the boundaries to drive innovation that generates positive business impact is highly desirable. Additionally, candidates should be well-versed in media and AdTech, with expertise or familiarity in at least two or more areas within the digital advertising landscape (primarily display programmatic, SEM, paid social ads, analytics and attribution) 

Key Responsibilities: 

  • Work with the ServiceNow Strategic Events, Field Marketing, and ABM teams to understand their digital needs. 
  • Co-own the relationship and outcomes with the regional digital teams to drive marketing qualified leads. 
  • Translate business goals into digital acquisition strategy, providing media plans and playbooks for optimal targeting, bidding and inventory strategy. 
  • Execute integrated digital programs in collaboration with the regional digital teams. 
  • Support 1:1 ABM / Industry specific launches for C-Suite and Executive programs. 
  • Activate global programs to help drive registration to events and webinars. 
  • Own the process of obtaining creative and tracking assets needed to launch campaigns. 
  • Work regional planners and Ad Ops for campaign optimizations and developing best practices that scale globally. 
  • Partner with Ad Ops on CM360 campaign architecture to ensure unified tracking across regions for reporting / dashboarding. 
  • Work with external partners such as ad technology companies and ad agencies to meet ServiceNow needs and evolve digital acquisition strategy 
  • Develop and deliver regular health check-ins, monthly summaries and QBRs for marketing stakeholders. 
  • Partner with finance for PR/PO and Invoicing reconciliation  
  • Ensure timely execution and linearity of spends. 



  • 8+ years of digital marketing / strategy / account management experience. 
  • Experience running large scale programs and complex client or stakeholder relationships. 
  • Strong experience developing strategic frameworks and operational workflows. 
  • Comfort with business analytics and producing data-driven insights and reporting. 
  • Familiarity with the execution of digital advertising campaigns. 
  • Expertise in the digital advertising landscape and related technologies. 
  • AdTech / Ad Ops experience is essential. 
  • Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, The Trade Desk, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus. 
  • Outstanding interpersonal skills, relationship builder. 

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

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For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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